About SoftCity Solutions
A software house whose founders still own the work
Asif Abbas (CEO) and Muhammad Junaid Khan (CTO) have delivered software together since 2016, and founded SoftCity Solutions in Islamabad in 2024. The thing that has not changed is who does the work.
Our mission
To build software that earns its keep — systems that cut the busywork out of a working day, hold up under real load, and stay cheap to change three years after launch.
Our vision
To be the engineering partner that mid-market companies call first when something important has to be built properly, and the one their CTO recommends to a friend.
Our story
Built by engineers who were tired of watching good ideas die in committee
Asif Abbas and Muhammad Junaid Khan started delivering software together in Islamabad in 2016 — two engineers who had watched sensible projects get slower and more expensive the further they travelled from the people doing the work. Over the next eight years they delivered more than 240 projects, and in 2024 they founded SoftCity Solutions to do that work under one roof.
The bet was simple: keep the team small enough that the person who scopes a project is the person who builds it, and refuse the pyramid staffing model that lets an agency sell senior people and deliver juniors. We still work from Civic Centre, Bahria Town Phase-IV — an office a client can visit, not a brass plate.
That constraint has held as the team has grown: both founders are still on every project, from the first scoping call to the support that follows launch.
We work across Laravel, React, Flutter and Python, on ERP, CRM, SaaS platforms and AI systems. But the technology is the easy part. The reason clients stay is that we tell them early when something is not going to work.
How we operate
Four things we will not trade away
Ship, then improve
Working software in front of real users beats a perfect plan. We release every two weeks from week two, and let evidence settle the arguments.
Own the outcome
We are not finished when the code merges. We are finished when the thing you hired us for is measurably happening in production.
Say the hard thing early
If a deadline is unrealistic or a feature is a bad idea, you will hear it in week one — not in the retrospective.
Leave it maintainable
Documentation, tests and a handover that means your team can carry the work forward without us. No hostage code.
240+
Projects delivered
By our founding team since 2016
90+
Clients served
By our founding team, seed-stage to listed
10 yrs
Founders delivering together
Since 2016; SoftCity Solutions since 2024
18
Countries served
Pakistan, GCC, UK, US, Australia
24/7
Support coverage
On managed-service agreements
Milestones
How we got here
The version without the marketing gloss.
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2016
The founders start delivering together
Asif Abbas and Muhammad Junaid Khan take on their first ERP project together in Islamabad.
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2016–2023
240+ projects as a founding team
ERP, CRM, mobile and AI systems for healthcare, finance, education, retail, logistics, manufacturing and real estate — the work behind the case studies on this site.
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2024
SoftCity Solutions founded
The founders incorporate SoftCity Solutions (Pvt) Ltd, with an office in Civic Centre, Bahria Town Phase-IV, Islamabad.
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2026
Our own products
The SoftCity Website Builder, App Store and Extension Store go live alongside client work.
Security & compliance
Security is part of the engineering process, not a checklist at the end. Here is what that means in practice on every project we deliver.
How we handle securityThe people
Who you will actually be working with
Not an account manager and a rotating pool. These are the people on your project.
Asif Abbas
Co-founder & Chief Executive Officer
Has delivered software with Junaid since 2016, and co-founded SoftCity Solutions in 2024. Owns the client, the scope and the date — and is still in the room when something has to be cut.
Muhammad Junaid Khan
Co-founder & Chief Technology Officer
Has delivered software with Asif since 2016, and co-founded SoftCity Solutions in 2024. Owns the architecture, the engineering team and the systems that have to still be cheap to change in three years.
Najeeb Ullah
Project Manager
Keeps the date, the client and the weekly update in one place — so risk shows up before it becomes a delay.
Fayaz Hussain
Senior Software Engineer
Builds and reviews the systems clients actually run, from the Islamabad office.
Let's talk about what you are building
A 30-minute call, no deck and no obligation. We will tell you honestly whether we are the right fit — and who is, if we are not.
Or call +923019278056 · We reply to every enquiry within one working day.